Waar komt toch altijd dat idee vandaan dat alleen die rockfans geld uitgeven op festivals?
So what else do we know about hardcore festies? Based on music festival demographics, their average age is 32, and they are more likely to be male (59%) than female (41%).
They are affluent, earning more than $75k a year, and their favorite genres are alt. modern rock, classic rock, and pop.
Now that you have an idea of what the typical hardcore festie is like, here’s why it matters:
They’re more likely to be loyal. Hardcore festies have been to their favorite festival an average of three times. When deciding whether to attend, they’re 1.5x more likely than casual fans to consider the festival producer or promoter.
They’ll rally their friends. Nearly 70% of hardcore festies say their friends rely on them for information about upcoming music festivals. And they’re 42% more likely than casual fans to post on social media at festivals.
As you can see, putting more effort into reaching the most engaged 20% of your fan base can pay off. Not only will they spend more on festival day, but they’ll help spread the word and recruit new festival goers for you.
Hardcore festies only comprise about 20% of all festival-goers.
However, they’re also spending $91 more on an average festival ticket compared to “casual” festies, and they attend their favorite festivals an average of three times.
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https://hal.science/hal-03491063/document